The Brief

The goal for this project was to create an exceptional, customizable fundraising packet for the Dean of the UCO College of Business to present to potential donors, helping the college meet its annual financial goals. The project involved designing several different one sheets that could be customized based on the audience, and contained content on the various programs that the college offers to its students (including the Leadership Development Program, Student Managed Investment Fund, New Building Project, Scholarships, and a letter from the Dean). A custom-branded luxury folder was developed to hold these one sheets.

I provided and executed art direction and professional photography for the pieces, capturing students and professors in academic activities. The project met success when the college achieved its financial goals for the year through effective donor engagement.

The Process

I created three initial mockups that spanned from sleek, modern designs to the more traditional, collegiate feel—covering everything from the expected to the delightfully unexpected. Once we locked in on this direction, the real fun began!

The client sought a high-end piece and relied on my expertise to suggest unique printing processes & premium materials. We utilized the highest quality paper and printing techniques to achieve the luxurious aesthetic they desired. To create this sophisticated look and feel, I designed a custom folder featuring a blind emboss logo & shimmering foil for the school's tagline on the inner left. The folder itself, made from uncoated navy blue paper stock, had a buttery texture and a custom die-cut shape, crafted in collaboration with the printer.

I also scheduled, planned, and executed an on-campus photo shoot, resulting in around 60 professionally edited photos that not only enhanced the client's website and social media but also brought a vibrant, visual narrative to the packet itself.